2009 APR 15 - (VerticalNews.com) -- Eastman Kodak Company (NYSE:EK) announced the launch of a global marketing campaign to support its revolutionary line of all-in-one inkjet printers. Kodak's "Print and Prosper" campaign boldly exposes the issue of high-priced ink and how U.S. consumers overpaid for inkjet printer ink -- to the tune of $5.0 billion in 2008 alone.* Kodak first introduced its consumer inkjet line in 2007 and reinvented the consumer inkjet printer industry with a new business model -- outstanding image quality, superior image permanence and significant savings on the price of ink. Consumers worldwide have embraced Kodak's value proposition and the company's installed base of inkjet printers has grown to more than one million units in the past two years. In 2009, Kodak aims to double that number and is supporting that goal with a series of marketing investments, including the "Print and Prosper" campaign.
"Paying too much for printer ink is a financial black hole that consumers can easily avoid," said Jeffrey Hayzlett, Chief Marketing Officer and Vice President, Eastman Kodak Company. "Kodak's approach is to let consumers know there is an alternative to high-priced ink. We sell reasonably priced printers that use reasonably priced ink, which can save consumers who print a lot on average $110 per year on ink.* That's powerful -- especially in this economic environment." 'Print and Prosper' Kodak's "Print and Prosper" campaign highlights today's harsh economic climate and offers consumers a solution to help them save money. Bold campaign headlines will urge consumers to switch to Kodak and stop overpaying for printer ink. A comprehensive global campaign, created by Deutsch NY, launched March 29 in the U.S. and Canada, and will be rolled out in additional countries over the next several months.
"This is a big, bold idea that doesn't tiptoe around the issue and lets consumers know Kodak is on their side," said Linda Sawyer, Chief Executive Officer, Deutsch Inc. "Kodak has a longstanding, deep and emotional relationship with consumers and, by exposing this issue, that relationship will only become stronger."
The global campaign is designed to powerfully connect with Kodak's target consumer -- people who print a lot -- via television and newspaper placements, social media and websites like www.printandprosper.com. The campaign seeks to ignite the conversation around printing cost, bringing the issue of overpriced ink to the forefront.
Just like Kodak, Tonerboss offers printer users an affordable alternative to ink and toner consumables. Their selection of epson inkjet cartridges is an example.
ReplyDelete